Armin Oehler came to the USA in 1999 while completing his engineering degree. His love of the South began while working on leather interiors for luxury vehicles. Home base has been “yeah that” Greenville, South Carolina for over 15 years. Armin Oehler designs and engineers classic men’s shoes with premium leather from the family tannery while adding Southern sensibility with a modern European feel. Armin Oehler is passionate about fine shoes and distinctive cars. His youth in the family tannery and automotive experience has inspired his artisanal design of men’s dress shoes and belts with Southern influences.

Oehler is known throughout Europe as a luxury leather supplier for shoes, handbags, clothing and automobile interiors. Founded in 1823, the tannery in Marbach, Germany has been crafting leather in the same location for six generations. Almost two decades ago the Oehler family began designing bespoke footwear. As the manufacturer of the leather, only the best hides are chosen for theGoodyear welted AO shoes.

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